Replaying user interactions from Keen IO data
At Zoetrope we create engaging product photography allowing viewers to rotate and interact with products on ecommerce sites. One area we have been working on is analytics for the image viewer embedded in our client’s sites. We wanted to see how users actually behave while viewing a product; whether they rotate the image, if they zoom in, which frame they spend the most time on and so on. This information will allow us to improve the viewer and let’s our clients see what parts of products their users are interacting with most. You can see an example of our work below:
Replaying user interactions
Replaying user’s sessions really brings our data to life for the benefit of our clients and will allow them to make better decisions about what aspects of a product need to be explained more, what views should be the primary view and many other business decisions which we’ve probably not even thought of yet! At present this is still in the prototyping phase, but it is something that will be made available to our clients in the near future. The next steps will be to look at how we can interpret what parts of a photo people are most interested in and create aggregate views and heatmaps showing which views customers are most interested in.